Press & Media Centre

Organisation Profile

Give Way To Ambulance is a nationwide public awareness movement initiated by Mission Safer Roads, a not-for-profit organisation committed to improving road safety and emergency response culture in India. The movement was created to address a simple but critical gap on Indian roads: the need for every road user to instinctively make way for ambulances and other emergency vehicles.

Every day, ambulances navigate through congested streets, traffic signals and uncertain road behaviour. In medical emergencies, the minutes lost in delay can affect outcomes for patients, families and communities. Give Way To Ambulance works to reduce these delays by changing public behaviour through awareness, education, partnerships and volunteer-led community action.

The movement brings together citizens, volunteers, hospitals, emergency responders, educational institutions, corporate organisations, government agencies and civil society groups. Through school and college programmes, driver awareness sessions, digital campaigns, public events, media collaborations and on-ground activations, Give Way To Ambulance encourages people to understand the value of giving way and to act on it when they hear a siren.

All activities are guided by a non-political, citizen-first approach. The movement does not sell products or services, and it does not collect funds from the public. Its sole focus is to build a culture of responsible road behaviour that helps emergency vehicles reach people faster and more safely.

Journalists, conference organisers, event hosts and content creators are welcome to use this page to understand the movement, download brand assets, request interviews and feature accurate information about Give Way To Ambulance in their work.